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Cal Evans:
Mautic Step 1 – Configuring an Email Service Provider
Jun 26, 2017 @ 10:30:17

Cal Evans has continued his series covering Mautic, the PHP based self-hosted marketing automation platform. This is step one in the process with his previous post in the series introducing Mautic and why he's trying it out.

This is the second post in a series titled “My Journey into Mautic”. If you are starting here, you might get an incomplete picture, you may want to check out the previous articles.

There are two things that really confuse me about Mautic, properly configuring an Email Service Provider (ESP), and segmenting & tagging. We’ll tackle the latter one in a later post, but the former is an important topic. It is also one that I do not fully understand. What is presented here is what I have learned through trial and error. it my be partially or wholly incorrect. If you find something that I’ve gotten wrong, please, by all means, correct me in the comments.

He starts by defining what an ESP service is and what it's useful for. While he had done the self-hosted email server in the past, he recommends paying for a service these days, deciding for his needs on Mailgun. He covers the difference between transactional and broadcast emails followed by the setup process he followed to get Mailgun up and working with his Mautic install.

tagged: series mautic marketing automation selfhosted platform tutorial email service provider

Link: https://blog.calevans.com/2017/06/25/mautic-step-1-configuring-an-email-service-provider/

Cal Evans:
My Journey Into Mautic
Jun 07, 2017 @ 09:09:32

Cal Evans, in a search to help make the marketing efforts for some of his products easier, has kicked off a series showing how to install and configure the PHP-based Mautic marketing automation platform.

Those that know me know that I have an obsession with marketing. I mean I’m no good at it, but the topic fascinates me. Almost all of the podcasts I listen to on a regular basis are marketing related. One topic in particular that interests me is “Marketing Automation”. Marketing Automation covers a huge swath of topics and since I am not an expert at the, I won’t attempt to explain them.

[...] Because I am interested in Marketing Automation and want to start applying the techniques in the projects I run. I started looking around for vendors who could provide these services. What I found is that most SaaS vendors assume that everybody who wants to use their software has deep pockets.

Without these "deep pockets" (pricey services) at his disposal, Cal looked for other options and found the self-hosted Mautic instead. He starts with a definition of his requirements including that it should be Open Source, that it should integrate with WordPress and he can contribute back to the project. He ends the post by outlining his planned platform using Mautic, WordPress, Mailgun, Mailchimp and Ditigal Ocean.

tagged: mautic marketing platform opensource series part1 automation

Link: https://blog.calevans.com/2017/06/03/my-journey-into-mautic/