In a recent post to his blog, Lukas Smith talks about some of the recent advancements and ideas surrounding his emPHPower PHP evangelism organization (in particular a discussion at this year's International PHP Conference.
The fact of the matter is that today they [Zend] are stuck with a job they never asked to take over: They are the only PHP evangelism organization. So if you want to get some material on how to "sell" PHP to your Java loving IT department, Zend is the only real option to turn to. So we have to thank them for filling this void for now.
emPHPower is looking to replace that with a more diverse range of developers and companies that can provide details on a wide variety of PHP-related topics (including using PHP in the enterprise and the best open source solutions for different needs). He's looking to work with more of the regionally-focused PHP sites (user groups?) to help get things up and running in the beginning and then branching out to "the masses", possibly via other means.