"... we hope to bring a great web experience". So says the new revamped My Account area of Zend. And this is what it looks like 5 mins after login, ie, the same as it looked immediately after login.
When you log into the section, all of your data is instantly populated in each of the boxes down the left-hand side. You can also edit your personal information right there on the page. Definitely a good, simple use of the technology - not horribly overbearing like other sites out there.