News Feed
Sections




News Archive
Looking for more information on how to do PHP the right way? Check out PHP: The Right Way

Tiffany Brown's Blog:
Collecting e-commerce conversion data with Zen Cart and Google Analytics
February 19, 2009 @ 11:18:38

Tiffany Brown has a new post today showing how you can gather some statistics about the (successful) use of your e-commerce Zen Cart website with the help of Google Analytics.

Google Analytics allows you to collect pretty robust data about how users move through your e-commerce site. Here's how to make it work with Zen Cart, an open source shopping cart.

You'll need to already have a Google Analytics account set up for the application, a Zen Cart instance installed and have at least a passing knowledge with using PHP and MySQL. There's two steps to the process - a creation of a custom functions file (code provided) and a modification to two other files (the checkout success page and global footer) to send additional information to the Analytics service.

0 comments voice your opinion now!
zencart ecommerce statistic conversion data google analytics


blog comments powered by Disqus

Similar Posts

NETTUTS.com: How to Add Auto Complete to Your Google Custom Search Engine

Project: Google2Piwik - From Google Analytics to Piwik (Open Source Analytics)

O'Reilly: Using Google Code Search to Find Security Bugs

Brandon Savage's Blog: Data Formatting: It IS Our Job

FliquidStudios.com: Introduction to using Google's search API


Community Events





Don't see your event here?
Let us know!


package framework opinion voicesoftheelephpant security release language podcast symfony laravel series library tool composer community introduction version interview install update

All content copyright, 2014 PHPDeveloper.org :: info@phpdeveloper.org - Powered by the Solar PHP Framework