The elephant is a community project. It was started as a crazy idea that I used to suggest to a number of people. I managed to draw a lot of happy smile, but I suspect that half this happiness was due to sheer craziness of the project. [...] Of course, it was impossible to prototype this mascot without involving Vincent Pontier. The rest is history. We started prototyping, and within a month, we got this excellent looking plush toy (we'll tell you about the manufacturer once we get the full load of them).
Check out the post on Nexen.net for lots of product shots (including the obligatory cute kid shot) and details on how it was developed and the answer to the important question - where you can get your hands on one.
Some groups have already ordered a large number of them for themselves and their members, but an online shop is coming soon to Nexen.net where you can pick up your own fuzzy bit of PHPness.