Let this be a testament to Web 2.0 and the effectiveness of rapid development frameworks: I built a full-featured dating website (http://mingle2.com), from concept to launch, in 66.5 hours. In a typical 9-5 job this would amount to about a week and a half. Deliverables included: the idea, planning, design, development, testing, and launch.
The study is broken up into the (long list of) key steps that were followed:
- Identify an Opportunity
- Generate ideas from your competition
- Brain-dump some more
- Have a specific goal, don't try to make the website do everything
- Keep. It. Simple. Stupid
- Minimize interference
- Avoid "feature creep"
- Web 2.0 names are going to be very tacky in a few years
- If you get stuck on something, put it on the backburner
- Prioritize features so you can give prominent real estate to those that need it
- Put a lot of work into the functional mockups
- Mix it up, keep things interesting