On the Microsoft adCenter website, Walter Poupore has made a few posts to his blog about integrating PHP with various parts of the adCenter technology. Topics include:

• How to Check the Status of an Ad Group in PHP (V5)
• How to Create Keywords in PHP (V5)
• How to Create Ads in PHP (V5)
• How to Create Ad Groups in PHP (V5)

Check out his blog listing for more.

If you want to squeeze every last drop of revenue potential out of your blog without annoying your loyal visitors then you need to be a bit clever about the way you display advertising. I'm going to show you some simple PHP template code you can use to add some ad' logic to your template.

He goes through a few standards to follow first, including not showing ads to registered users and showing additional ads for visitors arriving via a search engine. He gives examples with the Google Adsense code, and sets up different kinds of ad sections - registered users, search engine users, date sensitive, and the post date of the entry...