In this new post to his blog, Richard Heyes talks about an example he's come across of PHP being used as backend behind a large marketing project:

I recently read an interesting example at Neil Shearing's internet marketing strategies blog of combining .NET desktop software with a PHP backend.

We all know PHP is often slated by "real programmers" as a scripting language only useful for kiddie's home pages, and its nice to see a serious marketer choosing PHP to power the backend to a serious piece of viral software with the potential to go load-mad.

Richard also points out some of his experience trying to market his software and which of his customers are the ones that would provide the most return (the ones looking for updates) and how he can gather their information more productively to further his project's goals.