On the Zend Developer Zone today, Cal Evans has posted a review of one of Wrox Press' latest PHP-related offerings, "Professional Search Engine Optimization with PHP" (by >Jamie Sirovich and Cristian Darie).

I'd like to say that this book has changed my way of thinking about SEO Professionals, but it hasn't. It has, however, given me enough information so that I can make my own projects more SE friendly and allow me to help my friends do the same.

Cal talks about the contents of the book, including his favorite chapter (chapter 2) that gives a quick-hit primer to the world of search engine optimization. The rest of the book is divided up into specialization topics inside of SEO like "SE Friendly URLs", "Duplicate Content" and "Link Bait". Plus, check out what Cal has to say about one of the Appendixes...