ThinkPHP has a new posting today about PHP's USP Number 1: Getting Things Done Fast. Period.

With the advent of the discussion of PHP being in the Enterprise (in fact, it has been there for years, at least we know of mission-critical enterprise PHP applications since 2000), I think it's time to post my point of view of PHP being in the Enterprise.

PHP's main USP was always "getting things done fast". I remember a situation in one of our current projects (a 15-country international project with more than 1.000 mandays of PHP work that will go on for years) where I had to present a graphing solution including some complex XML stuff in two hours for the group marketing head. I think this is only possible with a language like PHP which makes it so easy to get your things done.

I think there are a lot of PHP programmers (and others) out there that would definitely agree with his statements here.

I think this sums it up rather nicely: Our customers love that PHP is not like Java or at least we don't program with PHP like in Java. And that's why more and more big companies discover PHP as a valuable alternative in the web area.