The folks over at php|architect did something wonderful late yesterday - they dropped the prices of their magazine by (CAD).

With a bit more detail, Marco Tabini has a new posting on his blog about the change:

There are a number of reasons for this, but perhaps the primary one is the fact that our price no longer reflected the costs of producing the magazine. I spent a considerable portion of 2004 finding ways to reduce our production costs in any way imaginable without compromising the quality of our contents.

I ended up being surprisingly successful in my mission, particularly when it came to shipping, which was the expense that most worried me, since the Canadian postal service seems to be on a runaway train when it comes to costs–the cost of shipping a single issue to the US has gone up by something like 40% since we started publishing in September of '03!

Well, whatever the reason, I am definitely sure that this is a step in the right direction for the magazine. A lower price can definitely attract more readers that were put off before...

Also - Please note: these changes are effective for subscriptions purchased on or after February 9th, 2005 only.