Speaking at the Search Engine Strategies Conference, Greg Boser (Founder and president of WebGuerrilla.com) offered an absolute goldmine of valuable information to consider when embarking on a link building campaign. One of the tips that he suggested when developing an RSS feed for your site was to use PHP when creating content syndication because engine bots do not parse JavaScript. This means that if you developed your feed using JavaScript, your headlines and links will not be viewed by the crawler and therefore, you won't receive any search engine ranking benefits.

Besides that advice, this new post from PHP Magazine gives a few other places to check for help with the "link building" of your site:

• Syndicate your content using PHP and MySQL - Mitchell Harper
• Plugging RDF Content Into Your Web Site With PHP - icarus
• Tips To Follow For Link Building Pt 1
• And, of course, SearchEngineStrategies.com