Builder.com has a new article posted today for anyone out there looking to create a more geographically targeted advertising program for their site - with the help of a handy mapping service, GeoIP.

For Web site owners who rely on advertising revenue to keep their sites alive, every click is valuable. And since Web users have become largely immune to ads after the excessive pop-ups and in-your-face animations of the past year, anything that attracts their attention automatically gives your site an edge over the competition. What could be better, then, than ads that are localized to the user's region and thus directly relevant to him or her?

With the help of this other article, you can quickly and easily combine the power of PHP and the GeoIP data to profile the users of your site and target either content or advertisiments to that audience.