There's an interesting bit over on WebReference.com this morning from one of the gurus in the online world today, Jeffrey Zeldman. This interview with him talks about the "Designing With Web Standards" book and the proactive campaign to promote it.

A recent trend on the Web is cause-related banner campaigns. Most often associated with a book, these campaigns help get the word out by encouraging site owners to display a banner ad for their cause of choice. Site owners that participate make commissions from their favorite book seller, and help get other people involved in promoting the cause. Whether it's web standards (Jeffrey Zeldman), speed (yours truly), or ROI (Ani Phyo with "Return on Design") these campaigns are a new form of grass-roots PR that lets site owners promote the causes they believe in.

It's an interesting piece to take a look at, and note that the campaign isn't about financial reimbursement, it's more about backing the community and getting the word out about standards in web design.