If you've ever created a site, and wondered why people seem to pass right over one text link versus another, then you might want to look into these two articles from DevShed.com.

In The Importance Of Interface Text (part 1) and The Importance Of Interface Text (part 2), they talk about how to refine the text links on your site, making more of the links into "action words" to motivate people to use those features. It all goes back to interface, really - making things as clear for the end user as possible. And, of course, copious help sections can help things out dramatically.

For anyone, especially those looking to make a site that's as clear in a browser like lynx as it would be in Mozilla or IE, I'd heartily recommend these two articles.