Matt Turland has posted his latest part of his in-depth look at Magento to the Blue Parabola blog - a look at the search engine optimization features (this is the eleventh part, you can catch up on other parts here).

This time he's focusing on the built-in search functionality with topics like:

• 100% Search Engine Friendly
• URL Rewrites give full control of URLs
• Auto-generated Site Map for display on site
• Auto-Generated Popular Search Terms Page

Other parts in this great series cover things like the checkout functionality, shipping features, order management and catalog/product browsing features. Check out them all for some more great content on this popular e-commerce platform.