According to the PHP.net website:

For the first time the Open Source projects comprising the popular LAMP platform (Linux, Apache, MySQL and PHP) will be present at the LinuxWorld Expo with its own booth.

At the booth, which is organized by the German PHP Association and the PHP Usergroup Frankfurt, fair visitors can experience and learn about Apache, MySQL, PHP and related projects.

Visitors can take LAMP home, too, since there will be a CD with the necessary software available at the booth.

This is a great step forward in the world of PHP - representation at one of the largest expos out there means that that many more people will wander past asking "What is this PHP, and how can it help me?" Plus, they can grab a CD, and, when they get home, have everything that they need to discover the joys of PHPing. Best of luck to everyone presenting at the expo....