This book is for developers who have worked on several projects and have some good experience developing with PHP and MySQL, as well developers who develop high-demand applications or applications that handle lots of data and processing. OOP experience is recommended.

He talks about the subjects he specifically likes that the book covers like opcode caching, general caching techniques, Gearman and memcached.

The techniques discussed in this book are used by large sites that we all know like Digg, Yahoo, Facebook, YouTube and more. If its good for them, I believe it is good for you too.

In "The Art Of Deception Or Publishing PHP6 Books" I aired my unflattering opinions about publishers who have been selling "PHP 6" books. PHP 6, last I checked, was a bit like Leprechauns. [...] It's certainly not complete and stable, and its future feature list remains a bit flexible. You could see PHP 5.4 in 2011 before PHP 6 is finished...guessing here. As its developers would say - it'll be ready when it's ready. One day. Maybe.

He shares their response to his comments by looking at easy of the books covering PHP6 and two things they're doing to help the situation - pulling the Beginner book and a call for those wanting to make the books better to get involved.

Search Engine Optimization (SEO) is the last process I would think of when making my homepage. However, when fighting for customers or the possibility for an audience and thus advertising revenue through page clicks then understanding SEO and placing it in the center of your website's design is vital for your personal/professional wealth.

They quickly share their impression of the book - a positive response that uses PHP code examples to describe some of the key features for making your site optimized.

I'd like to say that this book has changed my way of thinking about SEO Professionals, but it hasn't. It has, however, given me enough information so that I can make my own projects more SE friendly and allow me to help my friends do the same.

Cal talks about the contents of the book, including his favorite chapter (chapter 2) that gives a quick-hit primer to the world of search engine optimization. The rest of the book is divided up into specialization topics inside of SEO like "SE Friendly URLs", "Duplicate Content" and "Link Bait". Plus, check out what Cal has to say about one of the Appendixes...

This is a topic about which there is a lot to say, starting from the Google page rank algorithm, and what to do, as well what you should not do, to have your sites optimized to attract as many visitors as possible using search engine sites.

That is precisely the main topic of the book "Professional Search Engine Optimization with PHP". Despite the title mentions PHP, most of the knowledge presented in this book applies to all kinds of sites, independently if they are served by PHP code or not.

Manuel notes that the "PHP part" mostly has to do with the creation of dynamic sites and working with current PHP applications (like WordPress) to make them more search engine friendly.

Overall, this is an excellent book search engine optimization - SEO. It is very complete. [...] Whether or not you are familiar with the subject, if you are looking for good a book to learn all you need to know about SEO, this may be an excellent choice.

I was very aware, when Professional Search Engine Optimization with PHP arrived on my doorstep, that I reside somewhere in the fringe of their target audience. Written by a computer programmer-turned-search-engine-marketer (Jaimie Sirovich) and software engineer (Cristian Darie), this book should prove very satisfying to "left brain" readers looking for a book that gets down and dirty in the code.

The reviewer (Gradiva Couzin) mentions things she liked about the book - the topics it covers, the "red flags" it mentions - she also mentions some places where the book is slightly lacking. In particular, including just enough of the marketing side of SEO so as not to alienate non-programmers. Outside of that, though, Gradiva didn't have many complaints.