The technology hype of 2010 was clearly NoSQL, which proved to be more of a brand-name than a technical term. Today in his tech blog, Bozho set out his view that NoSQL is probably not a good choice for startups that don't know yet where their database and application bottlenecks are.

Bill agrees, noting that the adoption of NoSQL technologies caused some major meltdowns when all things weren't properly considered. He points out that "a little knowledge is dangerous - the more little, the more dangerous" and developers should seriously consider the impact a NoSQL environment should have before jumping in head first.