Let this be a testament to Web 2.0 and the effectiveness of rapid development frameworks: I built a full-featured dating website (http://mingle2.com), from concept to launch, in 66.5 hours. In a typical 9-5 job this would amount to about a week and a half. Deliverables included: the idea, planning, design, development, testing, and launch.

The study is broken up into the (long list of) key steps that were followed:

• Identify an Opportunity
• Brain-dump
• Generate ideas from your competition
• Brain-dump some more
• Have a specific goal, don't try to make the website do everything
• Keep. It. Simple. Stupid
• Minimize interference
• Avoid "feature creep"
• Web 2.0 names are going to be very tacky in a few years
• If you get stuck on something, put it on the backburner
• Prioritize features so you can give prominent real estate to those that need it
• Put a lot of work into the functional mockups
• Mix it up, keep things interesting