PHP 5.3 introduces a new syntax element, NOWDOC. If you know HEREDOC, NOWDOC is easy to understand: it is in fact HEREDOC taken literally. Whily variables are expanded in HEREDOC, in NOWDOC they are not.

NOWDOC is basically a HEREDOC except for one thing - no parsing is done inside of it, making it good for echoing out PHP code (that would otherwise need to be escaped all over).

Escaping quotes or other meta characters in SQL can be painful unless you get lucky with your quoting style. [...] Even with PHP's "Heredoc" syntax something will need escaping, but with PHP 5.3's new "Nowdoc" syntax no escaping is needed.

The only difference between HEREDOC and NOWDOC is that the initial keyword (like the first END in this statement: <<<'END' text here END;) that can make worrying about complex quoting rules a thing of the past.