Centered around the concept of "situational applications," IBM's work with mashups targets a growing trend in Web site development. [...] IT specialists should embrace the model as a foothold for PHP in the enterprise.

Some of Dan's presentation is outlined as well - a demo of IBM's Mashup Starter Kit, a look at best practices, and talk on the collaboration of IBM with Zend and ProgrammableWeb. If you're wanting to attend, be sure you RSVP as soon as possible (before the 21st @ 3pm) to reserve your spot.